Reading Dog, much as I disagree with Carr and Dymocks, I think they’ve done a good job of winning consumers over with their arguments. Authors and publishers have been pushing the cultural/royalties argument, but at the end of the day, many consumers are focusing on price. I think it was a mistake not to sell the pro-PIR argument based on consumer interests such as price, convenience, etc. as well as talking about alternatives to completely abolishing PIR, such as shortening the 30/90 provisions. Still, I was surprised at the Commission’s recommendations given that the majority of submissions seemed to me to be against removing PIR and the lack of reliable price comparison data.