Rebranded RIVA covers
A sneak peek at the new Mills & Boon Riva covers.
Mills & Boon UK posted some cover images of their rebranded Riva line on Twitter yesterday. Here’s a sneak peek.
I’m not sure what to think of these chick-lit type covers. They’re certainly more attractive than some of the dual-image covers that the line currently uses, but they don’t scream out ‘category romance’ either. One can only hope they actually match the contents of the book. (If you want to try a sample of the Riva line, Mills & Boon UK has made Just One Kiss by Jessica Hart available for free online.)
I’m not sure if these cover images are still in draft, but as they are, I note the prominent plaecement of authors’ names and the relatively discreet Mills & Boon branding at the bottom of the book. The taglines ‘Fun, flirty, sexy and stylish’ and ’Fun, flirty, sexy and romantic’ seem targeted towards a younger market.
What do you think? Do you like these covers better than the old one?