Rebranded RIVA covers

Rebranded RIVA covers

A sneak peek at the new Mills & Boon Riva covers.

Mills & Boon UK posted some cover images of their rebranded Riva line on Twitter yesterday. Here’s a sneak peek.

The Wedding Date by Ally Blake (Riva cover preview)She's So Over Him by Joss Wood (Riva cover preview)The Privileged and the Damned by Kimberly Lang (Riva cover preview)New York's Finest Rebel by Trish Wylie (Riva cover preview)Flirting with Italian by Liz Fielding (Riva cover preview)

I’m not sure what to think of these chick-lit type covers. They’re certainly more attractive than some of the dual-image covers that the line currently uses, but they don’t scream out ‘category romance’ either. One can only hope they actually match the contents of the book. (If you want to try a sample of the Riva line, Mills & Boon UK has made Just One Kiss by Jessica Hart available for free online.)

I’m not sure if these cover images are still in draft, but as they are, I note the prominent plaecement of authors’ names and the relatively discreet Mills & Boon branding at the bottom of the book. The taglines ‘Fun, flirty, sexy and stylish’ and ‘Fun, flirty, sexy and romantic’ seem targeted towards a younger market.

What do you think? Do you like these covers better than the old one?

One comment

  1. Leah Ashton says:

    I do like this covers much more than the old ones (my latest release has one of these covers, too), but what I particularly like about them is that (I feel) they seem to be aimed at readers who don’t think they read romance, as well as established romance readers. I think what 50 Shades has shown is that their is a huge appetite out there for romance, but many readers would just never consider picking up a Harlequin Mills & Boon novel due to outdated or misguided ideas of what they are. And what a shame for these readers to miss out on Liz Fielding, Ally Blake and many other amazing authors!

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